2019

Lead Producer

 

New York, NY

We leveraged the historic holiday tree lighting as a moment to showcase the full breadth of Target’s holiday assortment to short-lead media via a festive and elevated evening experience.

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We did this by styling 620 Loft & and Garden, overlooking Rockefeller Plaza, in an aspirational way using the holiday assortment, highlighting the Snowed Inn and Deck the Halls collections. 

 

Event elements included an entryway seating area for 1:1 interviews,  fully functional dining table, living room vignettes, as well as custom Target branded wreath and mug displays for onsite gifting.

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 Agency: MKG