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KARA SAARINEN
EVENT PRODUCER
Absolut Lime
Local Market Launch
2016
Lead Producer
Cleveland, OH
To continue to celebrate the anticipated launch of Lime among Absolut employees & distributors; using the National Sales Conference as inspiration, MKG worked with the local Cleveland Sales team to create an immersive Lime event on a smaller scale.
We re-purposed existing scenic items from the National Sales Conference activations and created additional, smaller items to fit in correlation with the aesthetic of Magnolia.
Guests were also able to enjoy Lime specialty cocktails throughout the evening, followed by a brief toast from the National team with lime drop shots. Late night snacks with lime touches flooded the room and were the perfect pairing to each specialty cocktail.
Agency: MKG

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