Old Navy

  Spring Dresses Press Preview

2018

Lead Producer

 

New York, NY

We were tasked with bringing Old Navy's Spring campaign, Hi, Powered! to life with an event held on International Women's Day. 

 

We completed this by:

• Engaging and highlighting female owned vendors for event services​

• Designing and building custom product displays for guest interaction

• Activation stations to create your own signature scent or receive a mini manicure

• Creating custom insta-moments to encourage social sharing that tied back to a locally coordinated Lewis Miller floral stunt

• Spring inspired food and beverage selections

• Attendee gifting

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 Agency: MKG