2017

Onsite Producer

 

New York, NY

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Hermèsmatic was designed to breathe new life into the house’s iconic silk scarves.

 

The interactive activation allowed existing customers to give their worn Hermès scarves a fresh new look using a dip-dye washing technique, while also offering the opportunity to purchase a one-of-a-kind scarf from the vintage dip dye collection.

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 Agency: 6up Productions