2016

Lead Producer

 

New York, NY

We were tasked with bringing Old Navy's Spring campaign, ‘Live on the Bright Side’ to life. The activation used warm and bright colors to highlight the Spring ‘Neo-Nautical’ and ‘Greenhouse Charm’ collections in addition to the new Stay White Jeans.

 

Our one day activation:

 - Showcased Old Navy’s upcoming seasonal collection using an edited style lens, to garner fashion credibility and shift brand perception amongst editors at key media outlets.

 - Displayed Old Navy’s seasonal big ideas and key fashion-forward products in a physical setting, allowing editors can interact with the collection first-hand and consider product for in-book features.

 -  Exhibited multiple vignettes that seamlessly flow together to highlight seasonal product and trend stories, as well as standalone moments for key categories dependent on the season (e.g. Active year-round, Denim for Fall, Loungewear/Gifting for Holiday, etc.).

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 Agency: MKG