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KARA SAARINEN
EVENT PRODUCER
Old Navy
Purple Fourth Campaign
2019
Lead Producer
New York, NY
We helped Old Navy celebrate their 25th Anniversary by launching their Fourth of July t-shirt campaign, Purple Fourth (when the flags colors come together, red, white and blue create the color purple) within Times Square.
The campaign celebrated unity and was in partnership with Open to All a “nationwide public engagement campaign to build understanding and discussion about the importance of protecting people from discrimination.”
Agency: MKG

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