2017

Lead Producer

 

New York, NY 

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Gap was excited to debut their new and improved comfortable athletic line and tasked us to highlight the launch not only as fashionable, but functional for everyday life.  

 

We accomplished this by overtaking the Rumble facility in Flatiron and enlisting two amazing professional trainers, Tanisha Scott and Jonny Roxx — known for their well & fitness ties to Rihanna, Alicia Keys, Beyoncé and Drake as hosts and teachers to selected press and influences.  

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The day consisted of guests enjoying organic and locally sourced fresh juices + snacks, 1:1 press interviews, customized group fitness classes and product gifting. 

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 Agency: 6up Productions