2019

Lead Producer

 

Pilgrimage Music Festival (Franklin, TN)

​

Miller Lite wanted to champion the unwavering fans who  go to music festivals for the music.  We designed, fabricated and ran a bar experience inspired by Miller Lite Bar 75 that was engaging and authentic to a new group of Miller Lite drinkers at the Pilgrimage Music Festival.

 

Within our 50’ X 70’ footprint at the Pilgrimage Festival
we customized a 40’ shipping container with a service bar, photo op and viewing deck. The entrance to the lawn was outfitted with a custom totem archway with a
dimensional Miller Lite logo.

 

Using a variety of different tactics, we were able to draw in crowds and keep them dwelling within the space with:

 - Service bar

 - Branded games, shade, seating and chargers

 - Live surprise performance

 - Happy hour and giveaways  

​

 Agency: MKG