2019

Lead Producer

 

New York, NY

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We were tasked with introducing NBNI athletes to the Soft For Any Run campaign in an immersive space that provided multiple opportunities to interact with the brand via social media and in real life.

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We did this by: 

 - Creating a specially curated + branded New Balance space including custom product display's, selfie & photo moments and entertaining activations and event elements such as:

      - Arcade Basketball Contest

      - GIF Booth Contest

      - Live DJ Performance

      - Onsite incentivized gifting

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 Agency: MKG