2018 and 2019

Lead Producer

 

Boston Calling Music Festival (Boston, MA)

Governors Ball Music Festival (New York, NY)

Austin City Limits (Austin, TX)

New Orleans Jazz & Heritage Festival (New Orleans, LA)

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Miller Lite wanted to champion the unwavering fans who  go to music festivals for the music. HOLD TRUE is about  being a real fan, not a fair-weather festival fan.  

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Through a series of fan experiences, ranging from  national festivals to local initiatives at bars across the  country, we helped drive that spirit in ways that were  engaging and authentic to a new group of Miller Lite  drinkers.  

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The 2,400 sq. ft. custom designed and built activation  featured picnic style charging tables, live feeds of the  festival stages, free wifi, shade and numerous engaging  instagrammable moments. Bar 75 was the perfect place  for fans to cool off, watch their favorite artists and enjoy  an ice cold Miller Lite.  

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 Agency: MKG